Douglas, Stephen A.

To mathematically manipulate or to make an accountable judgement? that is the question….while waiting for the wearable passive intermedia meter


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SOME BACKGROUND AND COMMENTS ON FCB’S UMPIRE AND PROTOTYPING ETC. IN THE USA UMPIRE: UNMEASURED MAGAZINE PROFILE-DISTANCE METHOD


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AN UPDATE ON ELECTRONIC MAGAZINE AUDIENE ESTIMATES


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THE MAGAZINE METER – 1995 : A REPORT OF THE WATCH METER SYSTEM


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THE PROFIT-PER-COPY MODEL: MANAGING MAGAZINE TOTAL AUDIENCE FOR MAXIMUM PROFITABILITY


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THE AUDIENCE LEVELS PRODUCED BY THE “CLAIMED FIRST TIME READING” METHOD


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How copies produce audience: the dynamic model


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