Douglas, Stephen A.

Readership – its measurement in 2011 and beyond


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Anatomy of a Total Brand Footprint. Redefining Readership


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Online Measurement – Too Many Numbers/Relationships


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TV guide audience deconstruction and reconstruction


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To prototype or not to prototype, that is the question – can usa guidelines be embraced worldwide


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Audit bureau of circulations – audit program for newspaper readership studies, conducted by telephone


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How long can response rates go?


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Public place data and how to use it for audience management


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Frequency of reading for aia: under researched?


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Electronic measurement of print – it is 1995. where is it?


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