McDonald, Scott

What Can Neuroscience Tell Us About Why Print Advertising Works?


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Digital Editions: Modelling Reach and Frequency


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Magazine Reading in the Attention Economy


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Behavioral metrics for assessment of tablet audiences and advertising


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Does better measurement benefit the medium?


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Explaining Issue-to-Issue Audience Variation


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Time-based Comparisons of Media Effectiveness: A New Approach


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Internet site measurement developments and print


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Are young people abandoning magazines?


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Title confusion: the impact of response error on competitive pairs


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