Speetzen, Rolf

The ad effect formula


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Intermedia effects of advertising: an econometric model


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APX – THE NEW DEUTSCHE MARK IN PRINT MEDIA BUYING


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MORE ON YARDSTICKS: FROM AVERAGE ISSUE READERSHIP TO AVERAGE PAGE EXPOSURE


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GETTING AT THE MESSAGE: MORE COST-EFFECTIVE MEDIA SELECTIONS


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FUSIO : WHY BE SO COMPLEX?


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CURRENT TRENDS IN THE WORK OF THE AG.MA


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THE ART OF MODELS – ASCRIPTION IN GERMANY


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YARDSTICKS FOR EXPOSURE QUALITY


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DEBUGGING RANDOM ERRORS FROM MEDIA ANALYSIS DATA – A NEW TYPE OF VALIDATION


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