Pfleiderer, Rolf

Maeasuring customer commitment of newspapers and magazines


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Changing demands for research


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Neuromarketing – Hype or Hope? Are there relevant consequences of the latest results of neuro sciences for media research?


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Ad proof 1: advertising effectiveness of car campaigns


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In the calm lies the power advertising effectivness on sunday


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A mail access panel survey on reading and reading frequency: experiences and insights


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Who was there? how many people have been there? a new approach of measuring the reach and user structure of web sites


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What capi really changes


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THE AG. MA RESEARCH PROGRAMME: -VALIDATION OF THE READER-PER-ISSUE (A.I.R.)-?: THE WAITING-ROOM STUDY


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SINGLE SOURCE IN MEDIA RESEARCH: A PHILOSOPHY WITHOUT A FUTURE?


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