Becker, Risa

Demonstrating the Value of Subscription Sources


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Secondary Audience Sales Impact


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Alternative Statistical Techniques to Address Non-Response Bias


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The Emerging Digital Reader


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Measuring multiplatform audiences: revising gfk mri’s print measurement methodology


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Measuring the effectiveness of ads in digitally delivered magazines


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A day in the life: tracking e-reader and tablet owners’ activities and patterns of use


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