Lysaker, Richard

USING MULTIPLE MEDIA TO MAXIMISE RESPONSE RATES


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THE SEARCH FOR THE GOLD


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TOWARDS A GOLD STANDARD


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VALIDITY AND RELIABILITY: DEFINING THE PROBLEM


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DEVELOPMENT IN MAGAZINE AUDIENCE MEASUREMENTS IN THE US SINCE MONTREAL


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DEVELOPING A MAGAZINE READERSHIP VALIDATING TECHNIQUE


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THE AUDIENCE LEVELS PRODUCED BY THE “CLAIMED FIRST TIME READING” METHOD


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Magazine readership and its measurement in 1983


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The ARF certitude tests


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