McPheters, Rebecca

Does better measurement benefit the medium?


Symposium: ,
Authors: ,
Organisations: ,
Topics:
Continue

Time-based Comparisons of Media Effectiveness: A New Approach


Symposium: ,
Authors: ,
Organisations: ,
Topics: , , , ,
Continue

Using circulation mix to improve advertiser value


Symposium: ,
Authors:
Organisations:
Topics:
Continue

Audience: the appropriate measure of circulation quality


Symposium: ,
Authors: ,
Organisations: ,
Topics: ,
Continue

Restoring credibility to sunday magazine measurement in the u.s.


Symposium: ,
Authors: ,
Organisations: ,
Topics:
Continue

Multiple studies in advertising effectiveness


Symposium: ,
Authors: , ,
Organisations: ,
Topics: ,
Continue

A funny thing happened to “through the book”!


Symposium: ,
Authors:
Organisations:
Topics:
Continue