Tripathi, Praveen

Single source – investigating category behavior via media mix driven processes


Symposium: ,
Authors: , ,
Organisations: ,
Topics: ,
Continue

Preference for genre of publications as a determinant of category consumption


Symposium: ,
Authors: ,
Organisations:
Topics:
Continue

Going back to source an attempt to trade the differences in findings to different methodologies of IRS and NRS


Symposium: ,
Authors:
Organisations:
Topics:
Continue

Does exposure to press really move sales of a FMCG brand?


Symposium: ,
Authors: ,
Organisations: ,
Topics: ,
Continue

Language preferences within print medium and its implications for media planning


Symposium: ,
Authors:
Organisations:
Topics: ,
Continue

ARE HARD-TO-GET RESPONDENTS ANY DIFFERENT IN THEIR READING BEHAVIOUR FROM OTHERS?


Symposium: ,
Authors:
Organisations:
Topics:
Continue

MEASURING READERSHIP AMONG CHILDREN: SOME FRESH INSIGHTS


Symposium: ,
Authors: ,
Organisations: ,
Topics:
Continue

TESTING ALTERNATIVE METHODS OF MEASURING READERSHIP AMONG CHILDREN


Symposium: ,
Authors: ,
Organisations: ,
Topics: ,
Continue