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Phansalkar, Amit
Influence Metric and Holistic Consumer Behavior Measurements
Symposium:
2013: Nice
,
Session 3 - Who Gets the Credit? Moderator: Gayle Fuguitt
Authors:
Kimelfeld, Yaakov
,
Phansalkar, Amit
Organisations:
Millward Brown Digital
Topics:
Advertising Effects
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