Walsh, Peter

Data integration: validating telmar’s multibasing technique


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Multibasing sm – data integration without regression to the mean


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The interval method – a suggested platform for meeting future challenges


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Test-retest reliability of screen and read


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Explaining the screen-in paradox


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DOES THE FIRST READING YESTERDAY MODEL ADDRESS THE CENTRAL MEASUREMENT PROBLEM?


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THE “SOURCING” METHOD : AN ALTERNATIVE METHOD OF MEASURING READERSHIP


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MAGAZINE SOURCING


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