Masson, Peter J

A Better Representation of Print Audiences?


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We have built it – and they are finally coming!


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The Four Streams of Print Readership


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Making ‘Single-Source’ Work for Cross Media


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If you build it – will they come?


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War of the Media Weights


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Pakistan goes Multi-media with an Advertiser Driver ‘Single Source’ Survey


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Real cross media planning for television and magazines


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Integrating additional data into orvesto consumer


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An improved method of collecting and processing readership data


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