Shepherd-Smith, Neil

So you can communicate with them but how many of them are there?


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Determining the readership of low penetration magazines


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The ideal readership survey


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The prediction of readership from circulation and census data


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VALIDATING A.I.R. LEVELS BY CIRCULATION AND SOURCE OF COPY DATA


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LINGUA FRANCA: YOU MUST BE JOKING


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VOX POPULI – THE NEEDS OF NRS USERS


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TAKING ACCOUNT OF THE TIME FACTOR


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AN IMPROVED METHOD OF ESTIMATING CUMULATIVE READERSHIP


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Respondent probability models – a fatal flaw?


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