So you can communicate with them but how many of them are there?
Symposium: 2005: Prague, Session 1 - Opening- Session
Authors: Shepherd-Smith, Neil
Organisations: Consultant
Topics: General
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Determining the readership of low penetration magazines
Symposium: 2003: Cambridge, Massachusetts, Session 3 - Methodological Issues
Authors: Shepherd-Smith, Neil
Organisations: Consultant
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The ideal readership survey
Symposium: 1999: Florence, Session 5 - Enhancing Our Readership Methods New Approaches
Authors: Shepherd-Smith, Neil
Topics: Model Bias, Readership Model
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The prediction of readership from circulation and census data
Symposium: 1997: Vancouver, Session 9 - Audience Management Circulation and Readership
Authors: Shepherd-Smith, Neil
Organisations: Consultant
Topics: Readers-per-copy(RPC)
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VALIDATING A.I.R. LEVELS BY CIRCULATION AND SOURCE OF COPY DATA
Symposium: 1993: San Francisco, Session 5 - Model bias, readers per copy and other issues
Authors: Shepherd-Smith, Neil
Organisations: Telmar
Topics: Readers-per-copy(RPC), Validity
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LINGUA FRANCA: YOU MUST BE JOKING
Symposium: 1991: Hong Kong, Session 10 - Harmonisation Crossing Borders
Authors: Shepherd-Smith, Neil
Organisations: Telmar
Topics: General, Readership Model
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VOX POPULI – THE NEEDS OF NRS USERS
Symposium: 1991: Hong Kong, Session 2 - The Ideal Survey
Authors: Shepherd-Smith, Neil
Organisations: Telmar
Topics: Industry Issues
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TAKING ACCOUNT OF THE TIME FACTOR
Symposium: 1988: Barcelona, Session 3 - Media choices
Authors: Shepherd-Smith, Neil
Organisations: Telmar
Topics: Fusion and Modelling
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AN IMPROVED METHOD OF ESTIMATING CUMULATIVE READERSHIP
Symposium: 1983: Montreal, Session 8 - Models and predictions
Authors: Shepherd-Smith, Neil
Organisations: Telmar
Topics: Analysis Issues
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Respondent probability models – a fatal flaw?
Symposium: 1981: New Orleans, Session 6 - Data manipulation: reach and frequency models
Authors: Shepherd-Smith, Neil
Organisations: Telmar
Topics: Fusion and Modelling
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