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Kromann-Larsen, Morten
Quality rating point – the new currency
Symposium:
2001: Venice
,
Session 9 - The Advertising Effectiveness of Print and the Quality of the Reading Event
Authors:
Kromann-Larsen, Morten
,
Randrup, Rolf
Organisations:
Taylor Nelson Sofres/Gallup
Topics:
Quality of Reading
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