Galin, Michal

3D Segment Targeting Across Markets: Behaviour, Demography and Attitudes


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Programmatic for Print Buying – Developing Innovative Solutions to Connect Advertisers to Print


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Where Do Social Media Conversations Start?


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Tablet Magazine Advertising: the Opportunity


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Print Wearout Revisited


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Exploring new technologies to measure responses to magazine advertising: test of a new approach


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Double trouble: multiple covers in specific issue readership measurement


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Measuring the effectiveness of ads in digitally delivered magazines


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A day in the life: tracking e-reader and tablet owners’ activities and patterns of use


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Audience & performance guarantees: a statistical model for risk assessment


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