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Braun, Michael
In the calm lies the power advertising effectivness on sunday
Symposium:
2003: Cambridge, Massachusetts
,
Session 1 - Advertising Effects
Authors:
Braun, Michael
,
Pfleiderer, Rolf
Organisations:
Axel Springer Verlag AG
,
TNS Infratest GmbH
Topics:
Advertising Effects
,
Quality of Reading
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