Frankel, Martin

An examination of differential weighting of successive waves of magazine readership estimates


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Magazine audience accumulation: basic modeling issues


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Audio-visual computer – assisted self-interviewing (AV-CASI) a progress report


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Enhanced ascription


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Benchmarking readership levels in the new study of media and markets to the survey of american readership


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The interviewer effect on readership levels


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Estimation of turnover in readership surveys


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FUSION, INTEGRATION, ASCRIPTION AND IMPUTATION


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A COMPARISON OF REACH AND FREQUENCY ESTIMATES: SINGLE VERSUS DUAL INTERVIEW APPR


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Ascription in magazine audience research


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