Frankel, Martin

Measuring issue specific audiences


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Issue specific estimation – mathematical and statistical


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Issue specific audience: perspectives on application


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Title confusion: the impact of response error on competitive pairs


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Dazed and confused: the characteristics and behavior of title confused readers


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Measurement of magazine readership via the internet


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Magazine audience accumulation: discussion of research issues, modeling and application


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Toward a mathematical theory of cross-survey inference


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An examination of differential weighting of successive waves of product usage estimates


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Magazine audience accumulation: development of a measurement system and initial results


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