Frankel, Martin

Alternative Statistical Techniques to Address Non-Response Bias


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Improving Statistical Reliability of Magazine Audience Estimates


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Digital Editions: Modelling Reach and Frequency


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Print Wearout Revisited


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Measuring multiplatform audiences: revising gfk mri’s print measurement methodology


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Audience & performance guarantees: a statistical model for risk assessment


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Sample Surveys Based on Internet Panels: Learnings


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Print Advertisement Measurement: Getting into the Nitty Gritty


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Internet Measurement of Ad-noting: Sampling and Statistical Issues


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Explaining Issue-to-Issue Audience Variation


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