Appel, Marion

Browsing@Work: Significance For Online ROI Evaluation


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A further validation of the use of access panel for readership research – the npm case


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Internet audience measurement now – sites, content and campaigns – anywhere, anyhow


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Online Interviewing through Access Panel: Quantity and Quality Assurance


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New Learnings from Specific Issue Readership


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Webmeter Measurement, a 3600 Perspective


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The readership currency: dutch design how a new methodology for air measurement opens up new perspectives


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DEVELOPING THE SUMMO SCANNER: WILL THE FUTURE FIND UTOPIA IN THE NETHERLANDS?


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ON VALIDATING THE FIRST TIME READ YESTERDAY METHOD – A CONTINUING STORY


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