Van Meerem, Leendert

Measuring the True Value of Advertising in Print against Online


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Specific issue readership measurement, part ii


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What the world needs now


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Reading in competition


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Weekly measurement of issue by issue readership using the recent reading method – report on an experiment that partly failed, due to new techonology


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READERSHIP MEASUREMENT ON TELEVISION PANELS. A FIRST STEP TOWARDS INTEGRATION


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