Bahary, Judy

Exploring new technologies to measure responses to magazine advertising: test of a new approach


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Valuing Print Brands, SMG IntenTrack


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The magazine maximizer: a model for leveraging magazine engagement dynamics


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Are You Experienced? The Development of an engagement based planning approach in print


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Now you see me, now you don’t! does ad positioning matter?


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The fastest draw in the west? tv or print advertising


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