Hansen, Jochen

Successfully measuring media brand consumption


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Media brands: how much stronger thanks to their internet presence?


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Print media internet portals: a boon or bust for print media consumption?


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MEDIA RESEARCH IN A RADICALLY CHANGING SOCIETY


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USE OF NEW QUALITATIVE CRITERIA IN MEDIA PLANNING


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DYNAMIC VARIABLES IN MEDIA RESEARCH: FINDINGS FROM A PERSONALLY INTERVIEWED PANEL


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Calibrating quality of reading


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Frequency of reading – Allens Bach’s point of view


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Validating the recency and through-the-book techniques


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