Mattlin, Jay A.

The Emerging Digital Reader


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Passive Measurement of Print Revisited


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Exploring new technologies to measure responses to magazine advertising: test of a new approach


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A day in the life: tracking e-reader and tablet owners’ activities and patterns of use


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Initial experiments with rfid technology


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Calibrated fusion evaluation: the mri-comscore case


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Passive measurement of print: the promise and the perils of rfid technology


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Measuring magazine reading via the internet: testing the effect of number of titles and other questionnaire desgn issues


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