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Buhr, Jan Otto
Experience with ad hoc panels to measure advertising effectiveness
Symposium:
2005: Prague
,
Session 3 - The Advertisers Perspective
Authors:
Buhr, Jan Otto
,
Hallemann, Michael
Organisations:
Gruner + Jahr AG & Co
,
ISBA Informatik Service GmbH
Topics:
Advertising Effects
,
Panel Research
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