Collins, James

Alternative Statistical Techniques to Address Non-Response Bias


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Improving Statistical Reliability of Magazine Audience Estimates


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Digital Editions: Modelling Reach and Frequency


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Better Representing Print Magazines in ROI Analysis


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Mobile Magazine App Audience Analysis


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USA touchpoints – the who, what, when, where and how of cross-platform media measurement


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Making best use of brand target audiences


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Audience & performance guarantees: a statistical model for risk assessment


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Integrating Television, Print, Internet and Consumer Data


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Better Representing Magazine Effects in Media Mix Modeling


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