Petric, Irena

The quality of survey based digital reading


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Mobile Respondents & Survey Results


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Measuring total readership: the Dutch model


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Print Plus: Measuring Digital Print Platforms


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OTSA: Opportunity To See Advertising in Newspapers / Magazines


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A further validation of the use of access panel for readership research – the npm case


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Double trouble: multiple covers in specific issue readership measurement


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Online Interviewing through Access Panel: Quantity and Quality Assurance


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New Learnings from Specific Issue Readership


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The readership currency: dutch design how a new methodology for air measurement opens up new perspectives


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