Withers, Hastings

Testing Engagement for a Syndicated Study


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Canada’s cross media consumer database


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Fusion versus single-source: canadian evaluation


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Non-response – an opportunity to look into their hearts & souls


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Age of issue in the ttb readership measurement


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Loss of readers at screening stage


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IRREGULARLY PUBLISHED MAGAZINES: FREQUENCY AS A MEANS OF ESTIMATING READERSHIP IN A RECENT READING ENVIRONMENT


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PRIMARY READERSHIP IS OVERCLAIMED


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ANALYSIS OF READERSHIP LEVELS BY AGE OF ISSUE


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