Consterdine, Guy

Return to spender: magazines sales uplift & return on investment


Symposium: ,
Authors: ,
Organisations: ,
Topics: , ,
Continue

“Absorbing media” and “media-dna”: consumer-centric approaches


Symposium: ,
Authors: ,
Organisations: ,
Topics: ,
Continue

The quality of reading survey an instrument for change


Symposium: ,
Authors: , ,
Organisations: , ,
Topics:
Continue

How print advertising works (with an emphasis on magazines) – a review of the evidence


Symposium: ,
Authors:
Organisations:
Topics: ,
Continue

WHAT DETERMINES READERS-PER-COPY PATTERNS FOR UK MAGAZINES?


Symposium: ,
Authors:
Organisations:
Topics:
Continue

MINIS AND GROUPIES: PUTTING MINI-MASTHEADS ONTO GROUPED TITLE CARDS


Symposium: ,
Authors:
Organisations:
Topics:
Continue

MPX, READING DAYS AND PAGE TRAFFIC


Symposium: ,
Authors:
Organisations:
Topics: ,
Continue

APPLES AND READERSHIP – FOR PUBLISHERS


Symposium: ,
Authors:
Organisations:
Topics: ,
Continue