Santini, Gilles

Genomic Fusion


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Massive Modeling: A New Media Research Challenge


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Modelling readership correlations


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Revisiting mediaplanning models assumptions


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Fusion quality assessment


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Modelling audience data for newspapers local editions media-planning


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Just in time data modelling


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Towards the grand unification: the personal probabilities route


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AUDIENCE ACCUMULATION MODELS: BINOMIAL, BETA BINOMIAL, FULL BINOMIAL AND BEYOND


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AUDIENCE ACCUMULATION MODELS: A FRAMEWORK FOR A THEORETICAL APPROACH


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