Tennstadt, Friedrich

ARE INTERVIEWS TOO LONG?


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CHANGES IN THE MAGAZINE PRE-CHOICE QUESTION MODEL IN THE 1985 AWA


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THE INFLUENCE ON CUMULATIVE COVERAGE FIGURES OF USING DIFFERENT TEMPORAL DEFINITIONS OF THE READERSHIP IN THE BROADEST SENSE


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EFFECTS OF DIFFERING METHODS ON THE LEVEL OF MAGAZINE READERSHIP FIGURES


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Calibrating quality of reading


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Frequency of reading – Allens Bach’s point of view


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Validating the recency and through-the-book techniques


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