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Reigber, Dieter
Research strategies in fragmented media markets
Symposium:
1999: Florence
,
Session 5 - Enhancing Our Readership Methods New Approaches
Authors:
Reigber, Dieter
,
Spohrer, Michael
Organisations:
Axel Springer Verlag AG
,
Gfk AG Medienforshung
Topics:
General
,
Targetting / Segmentation
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