Mallett, Daniel

Reaching the Cell Phone Only Population


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Measuring newspapers as media brands


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Consumer opinions of on-line newspaper brands


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Fusing local market newspaper audiences


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Making response rates job #1


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Benchmarking : from theory to practice


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Benchmarking readership levels in the new study of media and markets to the survey of american readership


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The interviewer effect on readership levels


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THE RELATIONSHIP OF SCREENS AND READS AND THE ROLE OF SCREENING IN READERSHIP MEASUREMENT


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THE PROFIT-PER-COPY MODEL: MANAGING MAGAZINE TOTAL AUDIENCE FOR MAXIMUM PROFITABILITY


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