Klein, Caryn

Secondary Audience Sales Impact


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Audience Buying Across Platforms


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3D Segment Targeting Across Markets: Behaviour, Demography and Attitudes


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Understanding Relative Sales Impacts and derived synergy from Cross-Platform Advertising


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Digital Editions: Modelling Reach and Frequency


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Crossplatform Sales Impact: Cracking the Code


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The alliance for magazine accountablility: a new performance based approach to magazine activation and accountability


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The Volatility Score: A New Magazine Metric


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Selling media in a multi-platform world


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Issue specific audience: perspectives on application


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