Readership Across Platforms
Symposium: 2009: Valencia, Session 1 - The Changing Scene
Authors: De La Macorra, Alicia, De Zúñiga, Carlos
Organisations: Ipsos MediaCT
Topics: Brand Attributes, Digital Platforms, Inter-media Comparison, Internet audiences / measurement - see also Multi-Platform Measurement, Multi-platform Measurement
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Young readership
Symposium: 2007: Vienna, Session 2 - Young Readers and Other Pertinent Issues
Authors: De La Macorra, Alicia, De Zúñiga, Carlos
Organisations: Ipsos-Bimsa
Topics: Industry Issues, Targetting / Segmentation
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What drives readership – the mexican experience
Symposium: 2003: Cambridge, Massachusetts, Session 4 - Quality of Reading
Authors: De La Macorra, Alicia, De Zúñiga, Carlos
Organisations: Ipsos-Bimsa
Topics: Quality of Reading, Targetting / Segmentation
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