Smith, Alan

Building a better starter kit of planning knowledge from campaign effectiveness research


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The immediate and broader implcations of the adtrack studies


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Learning how to assess the quality of reading contact, and introduce other readership survey improvements, by an integrated, multi-national development study


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A REVIEW OF PRINT/TELEVISION COMMUNICATION STUDIES


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A SECOND STUDY INTO THE NATURE OF READING EVENTS WHICH DO AND DO NOT GET REPORTED


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USING INFORMATION ON COPY AGE AND OWNERSHIP IN MAGAZINE SCHEDULING


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