Audipress 2000 – the new deal of the italian readership survey

Over the past ten years, the Italian media press market has been effected by three important facts :
– changes in publications offered
– new demands from readers
– people have started to move from the city to the country.

The most important changes concern:
– the turnover of titles, especially for monthlies
– selling promotions that include combined offerings of titles
– the publishers change of focus to local news , mainly for newspapers.

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