Over the past ten years, the Italian media press market has been effected by three important facts :
– changes in publications offered
– new demands from readers
– people have started to move from the city to the country.
The most important changes concern:
– the turnover of titles, especially for monthlies
– selling promotions that include combined offerings of titles
– the publishers change of focus to local news , mainly for newspapers.
Symposium: 1999: Florence, Session 5 - Enhancing Our Readership Methods New Approaches
Authors: Bichisao, Dino